Gummy Packaging: Choosing the Best Format for Your Product
- GummyWorks
- Mar 18
- 2 min read
Choosing the right packaging for your vitamin and supplement gummies isn’t just about looks—it affects product freshness, consumer experience, and cost efficiency. At GummyWorks, we specialize in bottles and bags/sachets, the two most common packaging formats in the industry.
Each has its advantages, so let’s break it down.
Bottles: The Classic, Trusted Option
Why Choose Bottles?
Durability & Protection – Rigid plastic or glass keeps gummies secure and minimizes breakage.
Familiarity & Consumer Trust – Bottles are the industry standard for vitamins and supplements.
Tamper-Evident & Child-Resistant Options – Meets compliance requirements for safety.
Ideal for Large Counts – Perfect for 30-120 count gummies, ensuring a longer supply per purchase.
Considerations for Bottles
More Storage Space Required – Bulkier than flexible packaging, which affects shipping and shelf space.
Higher Material Costs – Plastic and glass can be pricier than flexible film options.
Less Eco-Friendly – Though recyclable, bottles use more material than bags.
Bags & Sachets: Lightweight & Convenient
Bags: Flexible & Convenient
Why Choose Bags & Sachets?
Cost-Effective & Lightweight – Reduces shipping costs and takes up less shelf space.
On-the-Go Convenience – Resealable pouches allow for easy travel, while single-use sachets provide pre-measured doses.
More Sustainable – Uses less material than bottles, making them a greener option.
Flexible Sizing – Great for trial packs, monthly supplies, or travel-friendly doses.
Considerations for B ags & Sachets
Less Protective – Flexible packaging offers less physical protection compared to bottles.
Shelf Life Considerations – Barrier properties are key to maintaining freshness and stability.
Less Familiar in Supplements – Some consumers still associate pouches with food rather than vitamins.
Conclusion
Both options have strengths depending on your product and audience. If you’re launching a high-count daily vitamin, bottles may be the better choice. If you’re targeting on-the-go consumers, trial packs, or cost efficiency, bags/sachets can offer a great alternative.
At GummyWorks, we help brands choose the right packaging based on cost, function, and consumer experience. Whether you need classic bottles or innovative flexible packaging, we ensure your gummies stay fresh, effective, and appealing to customers.
Need help choosing the right packaging? Let’s talk!
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