Gummy Packaging: Choosing the Best Format for Your Product

Choosing the right packaging for your vitamin and supplement gummies isn’t just about looks, it affects product freshness, consumer experience, and cost efficiency. At GummyWorks, we specialize in bottles and bags/sachets, the two most common packaging formats in the industry.

Each has its advantages, so let’s break it down.

Consideration for Bottles

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Consumer Trust & Familiarity

Bottles remain the most recognized and trusted packaging format for vitamins and supplements. Consumers associate them with safety, reliability, and proper dosing.

Strong Protection for Gummies

Rigid plastic or glass bottles offer excellent protection, preventing gummies from being crushed or clumped together. This helps maintain product quality during transport and on store shelves.

Tamper-Evident & Child-Resistant OptionsBottles can be easily equipped with safety features like tamper-evident seals and child-resistant caps—important for products used by families or subject to regulatory requirements.

Consideration for Bags

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Space-Efficient and Portable

Flexible bags and pouches are compact, lightweight, and easier to store or carry. Great for customers who are always on the go.

Larger Bag Options Fit More Gummies

With flexible packaging, you’re not limited to bottle sizes. Larger pouches can hold high gummy counts, often more than bottles, without the need for rigid structure. This is ideal for bulk formats, subscription models, or family-sized servings.

Resealable Convenience

Modern pouches often come with resealable zippers to maintain freshness, giving users a convenient and easy-to-use experience.

Eye-Catching on Shelves

Bags provide more surface area for bold, flat designs that catch attention in both physical and online retail settings. They're also easy to display hanging or standing.

Which should you choose?

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Choose bottles if you're offering standard daily-use counts and want maximum product protection with built-in safety features.

Choose flexible packaging if you're offering bulk servings, on-the-go formats, or want to stand out with modern design and shelf efficiency.

You can also use both: bottles for core products and flexible pouches for limited editions, travel sizes, or bundles.